IP Sustainability

We layer our services, encompassing diverse facets of intellectual property management in Canada and worldwide. Our offerings include the preservation of Trademarks, Industrial Designs, Patents, Copyrights, Trade Secrets, Trade Dress, Licensing, and Domain Names.

Our dedicated team is ready to guide you through the intricate legal and procedural landscape of intellectual property. Our goal is to ensure not only the shield of proper protection but also to infuse substantial value into the foundation of your business.

We’ve forged solid alliances with international partners, akin to the cohesive strength of rammed earth, extending the boundaries of intellectual property protection globally.

A trademark is an insignia of sorts, that represents and distinguishes the goods and/or services of a person or organization from those of others in the marketplace. It serves as a unique source identifier of specific goods and/or services and can include brand names, logos and slogans. 

Key components and reasons for seeking trademark registration: 

  • Brand Identity and Recognition: A trademark helps establish brand recognition and creates brand resonance in consumers of your goods or services. Your consumers are able to differentiate your valued goods & services from those of your competitors. 
  • Consumer Confidence and Trust: A strong and recognizable trademark can instill confidence and trust in consumers. A source indicator for your consistent quality and reliability. 
  • Protection against Infringement: Registering a trademark provides legal protection against others adopting or using a similar or identical mark which could cause confusion among consumers or dilute your brand’s reputation. 
  • Exclusive Use and Ownership: A registered trademark grants you exclusive rights to use the trademark in connection with your goods or services in the specified geographic region. This exclusivity helps protect your brand and the investments you’ve made in establishing it. Canadian trademark registration is valid for 10 years from the registration date. Trademarks may be renewed every 10 years as long as the trademark continues to be used. 
  • Asset Value and Business Growth: A trademark can become a valuable business asset over time. It can enhance the value of your business and potentially be licensed or sold. 
  • Marketing and Advertising: A distinctive trademark can be an essential marketing tool, making it easier to promote and advertise your products or services. 
  • Global Expansion: Registering a trademark can facilitate expansion into new markets by providing protection in those regions, preventing others from using your brand name or a similar mark. 

We recommend conducting a thorough search to ensure your mark is unique before applying for the registration of a trademark. 

Pillar IP offers a comprehensive range of services related to trademarks, covering various aspects of management and protection including clearance searches, registration, renewal, enforcement, agreements and licensing, strategic social media brand protection, and strategic worldwide protection.  

Contact us today for a complimentary IP consultation so that we can assist you to Own your Idea! 

An industrial design refers to the ornamental or aesthetic aspects of a product or object, resulting from its specific features, configuration, shape, surface ornamentation, or a combination of these elements. Industrial designs are primarily concerned with the visual appearance of the product.

Key components and reasons for obtaining an industrial design:

  • Aesthetic Protection: An industrial design provides legal protection for the visual or aesthetic features of a product. It safeguards the unique appearance, design, style and/or packaging of the product.
  • Exclusive Rights: By registering an industrial design, the creator or owner gains exclusive rights to use and prevent others from using the design for a specified period, typically 10 to 15 years, depending on the jurisdiction. In Canada, an industrial design registration provides exclusive rights for 15 years from the filing date. Registration is not renewable; although one maintenance fee payment is required 5 years post-registration.
  • Market Differentiation: An appealing and distinctive design can set a product apart from competitors, enhancing its marketability and helping to establish brand recognition and customer loyalty.
  • Preventing Copying or Imitation: Registering an industrial design provides legal recourse against unauthorized copying, imitation, or replication of the design by competitors, which can undermine the value and uniqueness of the original product.
  • Enhanced Commercial Value: A well-designed and protected product is more attractive to investors, licensees, manufacturers, and consumers. It can increase the commercial value of the product and potentially lead to licensing or partnership opportunities.
  • Innovation and Creativity: Industrial design protection encourages designers, inventors, and businesses to invest in innovative and creative designs, fostering a culture of design excellence and contributing to the overall advancement of industrial design.
  • Global Protection: Industrial designs can be protected internationally through various mechanisms, such as the Hague System for the International Registration of Industrial Designs. This is particularly beneficial for businesses operating in multiple countries or seeking global markets for their products.
  • Legal Recourse and Enforcement: Having a registered industrial design establishes legal rights and facilitates enforcement against infringers, allowing the owner to take legal action against unauthorized use of the design.

Pillar IP offers a comprehensive range of services related to industrial designs, covering various aspects of management and protection including searches, registration, some enforcement, agreements and licensing, strategic social media protection, and strategic worldwide protection.

Contact us today for a complimentary IP consultation so that we can assist you to Own your Idea!

A patent is a form of intellectual property right granted by the government to an inventor or assignee, providing them exclusive rights to their invention for a limited period. This exclusive right gives the inventor the ability to exclude others from making, using, selling, or importing the invention without their permission. Patents are a crucial tool for protecting new and useful inventions and encouraging innovation. A patent must be novel, non-obvious, and useful.

Key components and reasons for obtaining a patent:

  • Exclusive Rights to the Invention: A patent grants the inventor exclusive rights to their invention, allowing them to prevent others from making, using, selling, or importing the invention for a specified period (usually 20 years from the filing date). In Canada, maintenance fees are due every year, starting on the second anniversary of your filing date.
  • Monetary Benefits: Patents provide a means for inventors to capitalize on their inventions. They can commercialize the invention themselves or license it to others in exchange for royalties, generating revenue.
  • Incentive for Innovation: The promise of exclusive rights encourages inventors and innovators to invest time, resources, and effort into research and development, ultimately leading to the creation of new and useful technologies or processes. Some government programs are set up to assist companies to recover lost money from failed inventions in order to incentivize continued innovation.
  • Protection from Competitors: A patent protects the inventor’s innovation from being copied or exploited by competitors, giving the inventor a competitive edge in the market.
  • Disclosure of Invention: In exchange for the exclusive rights, inventors are required to disclose the details of their invention to the public. This promotes the spreading of knowledge and contributes to the advancement of technology and innovation.
  • Legal Recourse: Having a granted patent provides a legal basis to take legal action against those who infringe on the inventor’s exclusive rights. This helps protect the inventor’s investment and innovation.
  • Potential Funding and Investment: Patents can enhance the credibility of an invention and may attract investors or funding for further development, marketing, or scaling of the invention.

Pillar IP offers a comprehensive range of services related to patents, covering various aspects of management and protection including searches, drafting, strategic planning registration, enforcement, agreements and licensing, and strategic worldwide protection.

Contact us today for a complimentary IP consultation so that we can assist you to Own your Idea!


A copyright is a legal right that grants the creator of an original work, exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their intellectual investment. This legal protection applies to a wide range of creative, intellectual, or artistic forms, or “works,” including but not limited to writings, music, art, computer software, choreography, performances, and more.

Key components and reasons for obtaining a copyright:

  • Protection of Creative Works – Copyright protects the expression of ideas, not the ideas themselves. It ensures that the specific way an idea is expressed (ie. a novel, song, painting) is protected against unauthorized use.
  • Exclusive Rights: Copyright provides the creator with exclusive rights to reproduce, distribute, perform, display, or license their work. Others need permission to use the work in these ways, giving the creator control over its use. The rights of copyright in Canada exist during the life of the creator plus 70 years following their death.
  • Financial Benefits: By granting exclusive rights, copyright enables creators to monetize their works through licensing, selling, or other arrangements. This can provide a source of income and incentive for continued creativity.
  • Incentive for Creativity: Knowing that their works will be protected by copyright, creators are encouraged to produce new and innovative works without fear of them being used or copied without permission.
  • Legal Recourse: Copyright registration provides legal evidence of ownership, making it easier to enforce copyright and seek legal remedies against those who infringe upon the creator’s rights.
  • Cultural and Educational Development: Copyright law balances the rights of creators with the interests of the public. It promotes the spreading of knowledge and culture by allowing limited use of copyrighted works for educational, research, and transformative purposes through fair use/fair dealing provisions.
  • Asset and Legacy: Copyrighted works can be valuable assets that can be inherited, sold, or used as collateral. They contribute to the creator’s legacy and can benefit their heirs or designated beneficiaries.

Pillar IP offers a comprehensive range of services related to copyrights, covering various aspects of management and protection including searches, registration, enforcement, agreements and licensing, strategic social media protection, and strategic worldwide protection.

Contact us today for a complimentary IP consultation so that we can assist you to Own your Idea!

Trade dress (aka “get up”) refers to the visual or aesthetic aspects of a product or its packaging that signify and identify the source of the product to consumers. It includes elements such as design, shape, color, graphics, packaging, and overall appearance that contribute to the product’s overall look and feel. Trade dress is a form of intellectual property protection that is important for brand recognition, consumer association, and maintaining a competitive advantage in the marketplace. To obtain trade dress protection, the distinctive elements of the product’s design or packaging need to be unique, non-functional, and capable of identifying the source of the product.

Key components and reasons for obtaining trade dress protection:

  • Brand Identification: Trade dress helps consumers identify and distinguish a particular brand or product in the marketplace. It is an integral part of a company’s overall brand identity and plays a significant role in building brand recognition.
  • Consumer Perception: A distinctive trade dress helps shape consumer perception and contributes to the image of the product and the company. It can influence purchasing decisions and create a lasting impression.
  • Competitive Differentiation: Unique trade dress sets a product apart from competitors, enabling it to stand out in a crowded market. This differentiation can attract consumers and potentially lead to increased sales.
  • Source of Origin: Trade dress serves as an indicator of the source of the product, allowing consumers to associate specific visual elements with a particular brand, manufacturer, or company.
  • Legal Protection: Registering trade dress provides legal protection against competitors or other parties who may try to imitate or copy the product’s distinctive visual elements. This protection helps in preventing confusion and brand dilution.
  • Preservation of Goodwill: Protecting trade dress helps preserve the goodwill and reputation associated with a product or brand. It ensures that the unique visual elements remain exclusive to the brand, maintaining consistency and quality.
  • Product Recognition: Consumers often remember products based on their distinctive trade dress. A recognizable trade dress can facilitate easier identification and recall of the product.
  • Market Value and Licensing Opportunities: Well-protected trade dress can enhance the market value of a product and may create licensing opportunities, allowing the owner to monetize the distinctive elements by licensing them to others.

Companies can seek trade dress protection through registration with the appropriate governmental intellectual property office, demonstrating the distinctiveness and uniqueness of the trade dress. It’s essential to consult with legal professionals experienced in intellectual property law to navigate the process and ensure proper protection.

Pillar IP offers a comprehensive range of services related to trade dress, covering various aspects of management and protection including searches, registration, renewal, enforcement, agreements and licensing, strategic social media protection, and strategic worldwide protection.

Contact us today for a complimentary IP consultation so that we can assist you to Own your Idea!

A trade secret is confidential, valuable business information that provides a competitive advantage to a company over its competitors who do not have access to or knowledge of that information. Trade secrets can encompass a wide range of confidential and proprietary information, such as formulas, techniques, processes, methods, customer lists, pricing strategies, marketing plans, and other business-critical data.

Key components and reasons for protecting trade secrets:

  • Confidential Information: Trade secrets consist of information that is not generally known to the public and is kept confidential within the company. This secrecy is a critical aspect of trade secret protection.
  • Competitive Advantage: Trade secrets provide a competitive edge by giving a company unique insights, processes, or knowledge that competitors do not possess. This advantage can lead to increased market share, profitability, and innovation.
    Long-Term Protection: Unlike patents, which have a limited duration, trade secrets can be protected indefinitely as long as they remain confidential and provide a competitive advantage.
  • Cost-Effective Protection: Protecting trade secrets can be more cost-effective compared to obtaining patents, which involve application fees, legal expenses, and compliance with disclosure requirements, not to mention the cost of enforcement if necessary.
  • Flexibility: Trade secrets offer flexibility in terms of the information that can be protected. They can cover a broad range of confidential data, from manufacturing processes to marketing strategies.
  • No Formal Registration: Unlike patents, copyrights, and trademarks, trade secrets do not require formal registration. The company simply needs to take reasonable steps to maintain the secrecy and confidentiality of the information.
  • Preservation of Innovation: By keeping certain aspects of a company’s operations confidential, trade secrets encourage ongoing innovation and creativity within the organization, fostering a culture of continuous improvement.
  • Mitigation of Risks: By protecting sensitive business information as trade secrets, a company can mitigate the risk of the information being misused, stolen, or disclosed to unauthorized parties.

It’s important to note that to maintain trade secret protection, companies must take appropriate measures to keep the information confidential. This often includes implementing confidentiality agreements, access restrictions, employee education, and physical and digital security measures. If a trade secret is improperly disclosed or acquired by a competitor without authorization, legal action can be taken to seek remedies and compensation for damages.

Pillar IP offers a comprehensive range of services related to trade secrets, covering various aspects of management and protection including strategic planning, preparation of licenses and Non-Disclosure Agreements, and guidance in maintaining trade secrets.

Contact us today for a complimentary IP consultation so that we can assist you to Own your Idea!

Trademark licensing is a legal arrangement where the owner of a registered trademark (the licensor) grants permission to another party (the licensee) to use the trademark in connection with specific goods or services, under certain terms and conditions. They outline the terms and conditions of the licensing arrangement, including the scope of use, quality control measures, payment terms, termination clauses, and other relevant provisions. It’s crucial for both parties to clearly define their rights, responsibilities, and expectations to ensure a mutually beneficial and successful partnership.

Key components and reasons for engaging in trademark licensing:

  • Authorized Use: Trademark licensing allows a third party to use a trademark legally, enabling them to associate their products or services with the established brand represented by the trademark.
  • Expansion of Brand Reach: Licensing can help the trademark owner extend their brand’s reach into new markets or product lines without directly investing in the development, manufacturing, or marketing of those products or services.
  • Revenue Generation: Trademark licensing can generate revenue for the trademark owner through licensing fees, royalties, or other financial arrangements specified in the licensing agreement.
  • Risk Mitigation: By licensing the trademark to experienced or specialized entities, the owner can reduce the risks associated with entering new markets or product areas independently.
  • Strategic Partnerships: Licensing allows for strategic partnerships with other businesses that have expertise in a specific market, enhancing the brand’s credibility and reputation within that market.
  • Quality Control and Brand Standards: Trademark licensing agreements typically outline the quality standards that the licensee must adhere to, ensuring that the brand’s reputation and image are maintained consistently.
  • Flexibility and Growth: Trademark licensing provides the flexibility to adapt to changing market conditions, consumer preferences, and business strategies, allowing the brand to evolve and grow.
  • Product Diversification: Licensing enables the trademark owner to diversify its product offerings without the need for substantial investments, making it easier to enter different product categories.
  • Market Entry: For new businesses or startups, licensing an established trademark can expedite market entry and help gain consumer trust by associating with a recognized and trusted brand.

Pillar IP offers a comprehensive range of services related to licensing agreements, covering various aspects of management and protection including drafting agreements, review and interpretation of licensing agreement clauses, and guidance on maintaining rights and obligations.

Contact us today for a complimentary IP consultation so that we can assist you to Own your Idea!

A domain name is an address used to identify and access websites on the internet. It serves as a way for individuals, businesses, organizations, and other entities to establish their online presence and provide a recognizable location for their website or online services.

The key components and reasons for obtaining a domain name:

  • Website Address: A domain name acts as a unique identifier for a website. It allows users to access a website by typing in a recognizable and easy-to-remember name instead of the numerical IP address.
  • Branding and Identity: A domain name plays a crucial role in branding and establishing a distinct online identity. It’s often aligned with the organization’s name, product, or service, creating a consistent and professional image.
  • Credibility and Trust: Having a custom domain name instills trust and credibility in visitors. It suggests that the entity is established, legitimate, and invested in its online presence.
  • Better User Experience: A simple, descriptive, and relevant domain name enhances the user experience by making it easier for visitors to remember and access a website. It can lead to increased traffic and engagement.
  • Search Engine Optimization (SEO): A well-chosen domain name can positively impact search engine rankings. Keywords or descriptive terms within the domain can help with SEO efforts, making it easier for users to find the website through search engines.
  • Ownership and Control: Owning a domain name provides the owner with control over the website’s content, appearance, and functionality. It allows customization and flexibility to tailor the online presence according to the organization’s needs and goals.
  • Protecting Intellectual Property: Acquiring relevant domain names can help protect intellectual property and prevent others from registering similar domain names that might cause confusion or harm the brand.

To obtain a domain name, you need to register it through domain registrars accredited by domain name governing authorities. Registration involves selecting an available domain name, specifying the desired domain extension (ie. .com, .net, .org), and paying a registration fee for a set period (usually annually). Once registered, the domain name is reserved for the registrant, allowing them to use and manage it for the specified duration.

Pillar IP offers a comprehensive range of services related to domains, covering various aspects of management and protection including strategic planning, searches, investigations, negotiations, referrals and assistance with domain name disputes.

Contact us today for a complimentary IP consultation so that we can assist you to Own your Idea!

Let us help you own your ideaTM.